Maslow’s Hierarchy of Needs

Abraham Maslow (1908-1970) was an American professor of psychology that recognized that all humans have needs, but that all needs were not equal, and many of them were dependent on other needs. For instance, a wonderful job is worth nothing if base level physiological needs aren’t being met. Maslow created a tool he called The Hierarchy of Needs, which groups the needs of human kind and places priority on each.

Project Maslow is designed to address the needs of people through the filter of the Hierarchy of Needs, addressing them in the order of physiological, Safety, Love/Belonging, Esteem, and Self-actualization. We equate needs in the physiological and safety categories as acute, and we treat the other three categories as long-term goals.

We are a resource for all people, not just those at the top or the bottom of the hierarchy. We think that all people have areas where they can grow, and if they’ve reached the pinnacle of self-actualization, then they’re already giving back and serving their communities and the world. We’re here for those people too, connecting them where they’re needed.